Eyewitness / Christian Sinibaldi

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Modern newspapers face aggressive competition for the reader’s attention.

Television and the internet have proved more effective at delivering breaking news fast, and a contemporary newspaper redesign must focus on the things which print can do better than other media. The aim was to build on The Guardian’s reputation for strong photography and to put visual journalism at the heart of the new design, taking advantage of the state-of-the-art colour printing of new presses to present news images with more power and conviction than any other newspaper.

The eyewitness centre spread is the most dramatic expression of this philosophy. In an age of fast-moving but low-resolution images the still photograph has enormous power. Eyewitness has shown that even time-pressed newspaper readers value the opportunity to engage at their own pace with a photograph which can offer a depth of detail and meaning. It has become one of the most popular parts of the newspaper, as well as earning a reputation as a unique phenomenon in world photojournalism.

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